Dear colleagues in Revenue Management, Marketing and Business Development,
HSMAI and SIT have recently launched a research project on Revenue Management metrics, specifically to investigate the status of existing metrics and to identify the need for new metrics.
Preliminary findings indicate that many in the field realize the shortcomings of the existing RM metrics, and subsequently ask for new RM metrics.
So far, we have received quite good amount of responses.
However, in order to truly make the research impactful, we need support from a variety of different stakeholders, such as vendors, suppliers to establish a new RM metric, we need to have your participation and responses from a quite substantial amount of Revenue Managers!
Please click on the link underneath (or copy + paste into the browser) to access the survey, which should not take longer than 8 minutes.
It would be also much appreciated if you could please forward the survey to other Revenue Managers, Business Development & Marketing Managers at your sister properties.
And, of course, we guarantee anonymity and confidentiality.
Thank you very much in advance, and kind regards
Assoc. Prof. Dr. REMY
Associate Professor, Design and Specialised Businesses
Singapore Institute of Technology
SIT@Dover, 10 Dover Drive
Main number: +65 6592 1189
Direct number: +65 6592 3048