Revenue Management Measures

Researching on revenue management for quite a while, I always wondered why the hotel industry has not yet considered a review of existing measures, such as RevPAR etc. Whilst there is not so much research from the academic side on revenue management measures, many industry professionals are discussing these measures from time to time, and their shortcomings.

Thus, I thought it would be the right time to set up a research project (in conjunction with HSMAI) on revenue management measures, and the need for adjustments. Please feel free to provide me with any type of feedback via:

Best wishes

Assoc. Prof. Remy
Singapore Institute of Technology